![]() ![]() The digital share of total minutes (including broadcast and digital) has grown from 7% in 2019 to 10% in 2020. The results mean that Formula 1 is now strongly outperforming other major sports in the digital arena including La Liga, NBA, PGA tour and the Premier League. The biggest drivers of the digital growth have been fuelled by a 20% uplift in video uploads, new races during the revised 2020 calendar and also the excitement during the races that resulted in increases in traffic and activity during a race week.įormula 1 also amassed 14m podcast listens in 2020, with Beyond The Grid the most-listened-to motorsport podcast in the USA, UK, Australia and Canada, amongst other territories. In China there was very strong digital growth with followers on Chinese platforms (Weibo, WeChat, Toutiao and Douyin) up +133% to 1.9m. In 2020, followers (across Facebook, Twitter, Instagram, YouTube, Tiktok, Snapchat, Twitch and Chinese social platforms) were up 36% to 35m, video views up 47% to 4.9bn and total engagement up 99% to 810m.Īdditionally, total video views across F1.com, the F1 app and social media were up +46% vs 2019 to 4.9bn, unique users on F1.com and the F1 app were up +26% to 70.5m and page views were up +13% to 1.3bn. ![]() Out of 6,000 fans surveyed, 72% think F1 has improved over past 2 years compared to 52% in June 2019, 68% believe F1 is in good hands under Liberty Media vs 56% in 2019 and 71% rate their satisfaction with being an F1 fan as 8 or higher vs 44% in 2019.įurthermore, fans believe Formula 1 handled itself very well during the global pandemic, with 90% believing the safety measures put in place to allow races to go ahead have been handled well, 81% believing F1 has communicated well with fans during the shutdown, 73% believing F1 has handled the absence of fans at the races well and 88% feeling positive about the calendar in 2020.įormula 1 has made significant gains across digital, making F1 the second fastest growing major sports league on the planet across the four major social platforms. In addition, Formula 1 has continued to improve its overall perception and satisfaction with fans. The highest audience figure for a race in 2020 was 103.7m for the Hungarian Grand Prix, +7% higher than the same race in 2019, and there were strong figures for the new races that joined the revised calendar with 100.5m for Portugal, 98.1m for the Bahrain outer track and 89.1m for Turkey. It does not reflect a drop off in audiences in general but is a result of fewer races and therefore fewer events to watch on TV. The cumulative TV audience for 2020 was 1.5bn compared to 1.9bn in 2019 and this reduction is a result of the fact we had 17 races last season compared to 21 races in 2019. ![]() Unique viewers for 2020 were 433m (-8% YoY), driven by fewer races as well as the reasons mentioned above. The USA also saw a +1% increase even with no local time zone events and no US Grand Prix which would have benefited from wider ABC audience exposure. However, there were strong results in a number of key markets with +43% year-on-year (YoY) in China, +28% YoY in the Netherlands, +10% YoY in the UK, + 71% YoY in Russia and +5% YoY in Germany. The average audience figure for the 2020 season was largely driven by the fact the season took place in Europe and the Gulf which meant a number of regions did not host their own Grand Prix, race start times were not always suited to certain markets and the usual audience uplift seen for particular races did not occur. While this is marginally down at -4.5% on 2019, the average per Grand Prix was 87m in 2016, 20, 80m in 2015 and 83m in 2014 and therefore the 2020 performance was very much in line with the average for the past seven years despite the challenging circumstances. TV audienceĭespite the fact that the revised 2020 season had four fewer races than 2019, Formula 1 maintained a strong audience position with an average audience per Grand Prix in 2020 at 87.4m. Formula 1 has released its annual audience figures, which show viewership trends comparing well to other sports that were affected by shutdowns caused by the coronavirus pandemic. ![]()
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